Abby Aldrich Rockefeller’s interest in American folk art coincided with the involvement of her husband, John D. Rockefeller, Jr., in the restoration of Williamsburg, Virginia. That relationship led to the long-term loan and ultimate gift of her collection to Colonial Williamsburg, forming the nucleus of the Abby Aldrich Rockefeller Folk Art Museum, as it is known today. Unbeknownst to her, that unassuming act helped to place American folk art at the forefront of American art appreciation. Over the past sixty years, the collection has grown and changed, but the spirit of Rockefeller’s visionary collecting continues to inspire the museum visitors today. This lecture explores the museum’s rich history and looks forward to its bright future.